Volume 3 Number 3 spl.  (2013)

CONTENTS

Mobile Marketing -New Approach in Marketing

pp. 197-202

Author: Parul Goel and Indu

Individual and Organizational Strategies to Balance Work-life with Indian Way

pp. 203-210
Author: Jagdeep Singh

Is CRM a Key Success Factor in Co-operative Banks Perspective – A Study in Dakshina Kannada District

pp. 211-216

Author: Jnaneshwar Pai Maroor

Reputational Capital as an Ethical Questioning of Technological Innovation the Case of Monsanto

pp. 217-132

Author: José G. Vargas-Hernández

Elimination of Cost-sharing as Innovation The Case of Pizza Franchise in Mexico

pp. 233-244

Author: José G. Vargas-Hernández

Geographic and Product Diversification Facilitating an Improper Distribution of Wealth

pp. 245-256

Author: José G. Vargas-Hernández

Sustainable Development in Employment

pp. 257-260

Author: Jyoti Priyadarshini Shrivastav

Export Performance of Processed Food in India

pp. 261-270

Author: Kakali Majumdar

A Study of Stock Return Distributions of Leading Indian Bank’s

pp. 271-276

Author: Kapil Sharma

An Analysis of the Impact of Value Added Tax (VAT) in Delhi

pp. 277-286

Author: Komal

A Study on Customer Satisfaction towards Public and Private Sector Banking Services [with Special Reference to Anantapur District of Andra Pradesh]

pp. 287-294

Author: M.E. Doddaraju

An Overview Report on Contact Center Outsourcing Industry in India

pp. 295-302

Authors: Ms. Reshmi Lahiri and Mr. Malhar Pangrikar

Social Marketing and Breastfeeding

pp. 303-308

Author: Manjot Kaur Boparai

Leadership Management: Principles, Models and Theories 

pp. 309-318

Authors: Dr. Manoj Kumar Sharma and Miss. Shilpa Jain

Entrepreneurship as a Tool for Rural Development 

pp. 319-322

Authors: Mansi Paul and Achla Sharma

The Impact of Strategic Human Resource Management on Small and Medium Sized Enterprises (A Study of some Selected Paint Manufacturing Firms in Anambra State Nigeria)

pp. 323-340

Author: Muogbo U.S.

Comparative Study of the Challenges Faced by PSU Banks and Urban Cooperative Banks and Strategies to Overcome with Special Reference to Mangalore City

pp. 341-346

Authors: N. Babitha Thimmaiah, Jnaneshwar Pai Maroor and Shainy V.P