Global Journal of Marketing Management and Research. (GJMMR)



Volume 4, Number 1  (2014)





Impact of Personal Factors on Female Buying Behavior towards Cosmetics in Malwa Region
pp. 1-6
Authors: Ms. Manju Singla, Mr. Sachin Dev and Ms. Sukhdeep Kaur

Impact of Surrogate Advertising in Brand Building Process: A Customers Perspective
pp. 7-14
Authors: Dr. Harpreet Singh and Narinder Kaur

The Effect of Service Quality on Customer Satisfaction on Tourist Standard Hotels of Gondar Town
pp. 15-21
Author: Mehariw Belay

What Can Famous Brands in Haute-couture & High-street Learn from Each Other in Today’s Turbulent Times? Issues & Perspectives in their Brand Management
pp. 23-27
Author: Dr Nini Gulla

Measuring Customer Based Brand Equity in Restaurants: A Pragmatic Study in Sirsa District
pp. 29-34
Author: Niyati Chaudhary


Brand Ambassador Infuence on Buying Behaviour of Female Cosmetics: With Refernce to Rayalaseema-Andhra Pradesh

pp. 35-39

Authors: K.Nagaraju and Dr. K.V.Geetha Devi


Sports Marketing and Sponsorship

pp. 41-46

Authors: Manjot Kaur Boparai and Gurpreet Kaur


Consumers’ Attitude Towards Consumer Co-operative Societies: An Analysis

pp. 47-56

Author:  Dr. V. Kamarasan


Consumer Awareness and Attitude towards Mail Services by Postal Department: An Analysis

pp. 57-72

Author: Dr. V. Kamarasan


Consumer Awareness and Attitude on Premium Services by Postal Department: An Analysis

pp. 73-85

Author: Dr. V. Kamarasan


Influence of Brand Name on Consumer Behaviour

pp. 87-91

Author: Bhavya Malhotra


Social Media Marketing: A Tool to Achieve Competitive Advantage
pp. 93-102
Authors: Ms. Ruchita Patti, Ms. Shaveta Marwah and Mr. Pankaj Gupta





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