International Journal of Economic Research and Networking (IJERN)

Volume 1, Number 2(2011)




A Study of the Effects of Petroleum on Poverty in Iran (1977-78 to 2007-8)

pp. 1-10

Authors: Esmaeil Gerami Moghaddam and Pratibha S. Gaikwad


Human-Centredness in Customer Relationship Management (CRM) Implementation

pp. 11-18

Authors: Preety Khatri and Iram Irfan


Managing the Recession – The Marketing Predicament

pp. 19-28

Authors: Somesh Dhamija, Amit Agrawal and Amit Kumar


Assessing service quality in OBC bank

pp. 29-35

Author: Vinita Koura


CRM Strategies: A Key to Survive Economic Slowdown

pp. 37-46

Authors: Amit Paliwal and Manisha paliwal


Breaking the Chakravyuh of Rural Market from the Four Pillars of Marketing Mix (A Case study of Coco Cola India)

pp. 47-54

Author: Shobhit Kumar


“Customer Relationship Management”

pp. 55-63

Authors: Supriya Saxena and Ajay Bhardwaj





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