Volume
4, Number 1 (2014)
CONTENTS
Impact of Personal Factors on Female Buying Behavior towards Cosmetics in Malwa Region
pp. 1-6
Authors: Ms. Manju Singla, Mr. Sachin Dev and Ms. Sukhdeep Kaur
Impact of Surrogate Advertising in Brand Building Process: A Customers Perspective
pp. 7-14
Authors: Dr. Harpreet Singh and Narinder Kaur
The Effect of Service Quality on Customer Satisfaction on Tourist Standard Hotels of Gondar Town
pp. 15-21
Author: Mehariw Belay
What Can Famous Brands in Haute-couture & High-street Learn from Each Other in Today’s Turbulent Times? Issues & Perspectives in their Brand Management
pp. 23-27
Author: Dr Nini Gulla
Measuring Customer Based Brand Equity in Restaurants: A Pragmatic Study in Sirsa District
pp. 29-34
Author: Niyati Chaudhary
Brand
Ambassador Infuence on Buying Behaviour of Female Cosmetics: With Refernce to
Rayalaseema-Andhra Pradesh
pp. 35-39
Authors:
K.Nagaraju and Dr. K.V.Geetha Devi
Sports Marketing and Sponsorship
pp. 41-46
Authors:
Manjot Kaur Boparai and Gurpreet Kaur
Consumers’ Attitude Towards Consumer Co-operative Societies: An Analysis
pp. 47-56
Author:
Dr. V. Kamarasan
Consumer Awareness and Attitude towards Mail Services by Postal Department: An Analysis
pp. 57-72
Author:
Dr. V. Kamarasan
Consumer Awareness and Attitude on Premium Services by Postal Department: An Analysis
pp. 73-85
Author:
Dr. V. Kamarasan
Influence of Brand Name on Consumer Behaviour
pp. 87-91
Author:
Bhavya Malhotra
Social Media Marketing: A Tool to Achieve Competitive Advantage
pp. 93-102
Authors: Ms. Ruchita Patti, Ms. Shaveta Marwah and Mr. Pankaj Gupta